Women vs men and online gambling

Who would believe that women also are strong in numbers thrown by one of the largest industries worldwide? I would say very few … Since it is a somewhat difficult subject to believe due to since memorable times, it has been established that these types of activities are solely and exclusively aimed at the male community and the participation of women, or at least a decent woman, should not be included in this type of activity.

But despite what was thought or perhaps because of revolution and contrariety, women’s intervention in the gambling industry has been reflected since 1968, when the first woman had the courage to associate with the community of gamblers and involved actively in their games, rules and cultural situations.

A more recent survey (2014), accounts for the engagement of women with online games. In fact, this study revealed that 52% of the gaming community are women. And why not? Games are challenging, inventive, and fun.

In fact to help you understand the evolution in this field and the gambling behavioral habits adopted by men and women online, have a quick look to this visual infographic and you’ll get a better idea of the change in this area over years and the current situation of it.

The difference however lies, in the type of game they prefer and the motivational contrasts when it comes to betting.

Women vs men and online gambling
Women vs men and online gambling

Different motivations that lead to betting both men and women

According to the creators of some games, what sets the players apart is that women use their imagination to push the boundaries of the game: “Women’s behaviors are truly fascinating,” Turbine’s Pizer said. “They see opportunities for interaction Social that not even the designers had in mind “. Douglas Rushkoff, author of several books on the cultural face of the Internet, goes further: he argues that as women tend to be excluded from the real-life power positions, “it is only logical that they are attracted to cyber communities in which can have an impact.”

Studies have found that men prefer gambling that requires greater risk-taking and experience, such as roulette and sports betting, while women are more likely to play games that involve less monetary risk, such as the lottery, bingo and slot machines.

Women may be just as likely to develop problems with gambling as men, although they tend to acquire the habit later on, evolution is often much faster.

The results of some research show that the most important motivations of male gamblers are, for example, because they improve their ego, find it exciting to take competitive risks and in some cases to make new contacts. In contrast the main motivations of women to bet are two, have some fun and get away from family responsibilities.

In other cases, “gender theory” has been used to explain the motivational differences between men and women to gamble, for example, a research from the University of Alberta (Canada) concluded that differences are marked by roles traditional gender, i.e. men have generally been stereotyped as more adventurous, energetic and aggressive while women are seen as more sensitive, dependent and emotional.

This theory may explain why more traditional casino games (Blackjack, Roulette, Baccarat, etc.) are still more popular among males.

However, nowadays a sort of gambling’s feminization is taking place. New technologies more gender neutral have seen (thanks to the many surveys conducted in different countries) that more and more women participate in these games, so this is no accident. Some years ago in England a survey was published in which it was noted that the participating women stated that they preferred to play online instead of traditional venues (casinos, bookies, etc.) because they perceived that doing so on the net was safer, less intimidating and less stigmatizing. As a result, the online gambling management companies have long been targeting the female audience.

All above considered is a fact that women are attracted to online games as much or even more than men. So any effort or strategy made by games suppliers to make games more appealing to this sector will doubtless put them in a better market position and will make their profits rise at least double.

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